Where Are All the Breakthrough New Products?

Robert G. Cooper

There is a real shortage of breakthrough initiatives in businesses’ development portfolios. A major challenge in developing these high-risk projects is portfolio management – how executives make R&D investment decisions. An overreliance on financial tools favor incremental projects whose financial forecasts are reliable, however, it produces an abundance of small, low-hanging fruit projects and a failure to allocate resources to strategic projects. Different toolsets must be used to assess high-risk breakthrough initiatives. In this article Robert Cooper outlines five different toolsets to assess high-risk breakthrough initiatives.

Download
Where Are All the Breakthrough New Products?

Join our Knowledge Community

Stay current with the latest information about new product development. Subscribing to the Stage-Gate® Knowledge Community gives you access to e-newsletters, free articles, tips, and information about public events to advance your new product development knowledge. Complete the form below to subscribe. You may unsubscribe at any time.

* Required Field

By submitting this form you agree to our Privacy Policy.