Agile and Stage-Gate Hybrid Model

Robert G. Cooper and Anita F. Sommer

For over 30 years, leading companies have used the industry standard for new product development – the Stage-Gate® Model – to select the right projects and to do them right. This article explores a recent trend of integrating Agile project management tools and techniques popular in the software industry into the proven Stage-Gate governance model. A handful of manufacturing companies, including LEGO, have adopted Agile tools to manage project team work such as: sprints, scrums, burndown charts and backlogs. The article examines the results achieved and the next steps for applying this hybrid approach successfully for physical products. Publisher: Journal of Product Innovation Management.

Available for purchase on Wiley Online Library

Agile and Stage-Gate Hybrid Model

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