Pioneers in New Product Development
There is but one growth strategy for the modern business that is truly sustainable – growth through new products. The rewards are enviable when done right – higher success rates across the board:
- Profits
- Return on Investment (ROI)
- Market share
- Brand recognition
- Customer satisfaction
- Difficult-to-copy competitive advantage
Everyone admires the successful innovative company –shareholders, customers, trade partners and employees. Many business leaders see great value in pursuing such a strategy. However, successful product and technology development is one of the most difficult endeavors any organization can undertake. The odds seem to be stacked against you when you discover new product failure rates across industries hover at the 75% mark.
Who then, is winning at new products and how are they doing it? This simple question has fueled our passion, interest, and our work for 30+ years. Our curiosity has led us to produce more peer-reviewed benchmarking research, literature search, ground-breaking solutions, and experimentations in the field of product innovation, than any other company and we are keen to share it with you.
You want reliable, evidence-based, and practical information to guide your decision to grow profitably through new products and technologies. Your success depends on it. Our series of best-selling business books chronicles our 30+ year journey to uncover the keys to new product success.
Each book covers:
- A super factor business practice that is correlated to performance
- Lessons learned from some of the world’s best innovators
- Valuable cross-industry performance and practice benchmarks
- Proven frameworks and practices backed by evidence
- Practical implementation stories of real companies.
Our books are used to provide the foundation and the building blocks for the study of new product and technology development in corporate libraries, MBA and post-graduate Innovation.
Product Innovation and Technology Strategy By Robert G. Cooper and Scott J. Edgett
|
|
Portfolio Management for New Products, 2nd Edition By Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt
|
|
Winning at New Products: Creating Value Through Innovation, 5th Edition By Robert G. Cooper
|
|
Lean, Rapid, and Profitable New Product Development By Robert G. Cooper and Scott J. Edgett
|
|
Product Development for the Service Sector By Robert G. Cooper and Scott J. Edgett
|
|
Generating Breakthrough New Product Ideas Robert G. Cooper and Scott J. Edgett
|
|
Product Leadership: Pathways to Profitable Innovation, 2nd Edition By Robert G. Cooper
|
|
Successful Product Innovation: A Collection of Our Best By Robert G. Cooper and Scott J. Edgett
|