Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s new product development efforts, investment decisions and resource allocation.
World-renowned innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. This book, complete with a rich set of real-life examples, brings together the salient points of effective.
- Uncover the essential elements of a product innovation strategy and their impact
- Learn to define objectives and identify your strategic arenas for new product development
- Discover the critical link between portfolio management and innovation strategy
Bausch & Lomb
Johnson & Johnson
Procter & Gamble