Product Innovation and Technology Strategy

by Robert G. Cooper and Scott J. Edgett

Soft Cover | 206 pages
Published by Product Development Institute, 2009
Table of Contents

$34.95 US

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s new product development efforts, investment decisions and resource allocation.

World-renowned innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. This book, complete with a rich set of real-life examples, brings together the salient points of effective.

  • Uncover the essential elements of a product innovation strategy and their impact
  • Learn to define objectives and identify your strategic arenas for new product development
  • Discover the critical link between portfolio management and innovation strategy

Companies Referenced:

3M
Air Products
American Express
Apple
AT&T
Bausch & Lomb
Caterpillar

Chrysler
Clorox
DuPont
ExxonMobil
General Electric
Guinness
Hewlett-Packard

Honda
Johnson & Johnson
Kimberly-Clark
Lego
Mattel
Nissan
Nokia

Pfizer
Procter & Gamble
SC Johnson
Sharp
Swarovski
Toyota