Successful Product Innovation: A Collection of Our Best

Successful Product Innovation: A Collection of Our Best

By Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Table of Contents

Stellar new product development is no accident – it is the result of a repeatable, cross-functional approach based on best practices.

This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Key topics include:

  • How to get maximum returns from your scarce resources and valuable assets
  • How to make appropriate investment allocations to critical arenas and project types
  • The critical link between the portfolio management and businesses strategy
  • Generating breakthrough new product and service ideas
  • How to screen for winning products earlier in the process
  • Overcoming the crunch in new product development resources
  • Successfully implementing a Stage-Gate product innovation process
  • Align cross-functional teams and drive new products to market with speed and success
  • How top performing companies consistently achieve sales and profit expectations.

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