Progressively Evaluate, Validate, and Commercialize New Product Ideas

$1,095.00 $895.00 US

Dec 5, 2018 | London, England

Venue: TBA

Given 44% of new product development projects fail to meet their profit objectives, and only one in seven product concepts is a winner, are project leaders and teams focused on what matters most? Attend this 1-day workshop to learn how to dramatically improve new product development success.

Learn why developing an Integrated Product Definition is a research proven high performance differentiator and highly recommended product development team activity. Spend the morning applying the powerful Basic 8 Framework™ tool to progressively evaluate, validate and shape a new product idea. Whether you have a Stage-Gate® process or not, mastering the 8 critical steps and activities involved will have an immense impact on the clarity, quality and rigor of your individual and team product development efforts.

In the afternoon, discover the 6 Element Stage-Gate NPD Business Case which is a best practice approach for creating the key decision document – NPD Business Case. It opens the door for resource approvals and informs go/kill decisions. Learn how to focus your product development teams on research proven criteria unique to product development and start doing what great performers have been doing for years.

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Attend this workshop to:

  1. Learn the Basic 8 Framework™; a proven idea evaluation, validation and shaping tool used by product developers and teams all around the globe
  2. Learn the 6 Element approach for developing comprehensive new product business cases
  3. Leverage proven techniques for creating and communicating a clear product definition, specification, new product vision and supporting business case analysis
  4. Stimulate team members by providing a proven mechanism for addressing team member product definition and vision conflicts and misalignments
  5. Receive tools from the world’s most popular idea-to-launch solution Stage-Gate Navigator™ that will assist in synthesizing, analyzing and communicating the right information to product developers and decision-makers
  6. Make better NPD project go/kill/hold recommendations and launch winning new products


8:30-9:00 Welcome & Introductions
9:00-10:00 Understanding the Challenge
10:00-10:30 The Basic 8 Framework™ for Developing a High-impact Integrated Product Definition – Part 1
10:30-10:45 Networking Break
10:45-12:00 The Basic 8 Framework™ for Developing a High-impact Integrated Product Definition – Part 2
12:00-1:00 Networking Lunch
1:00-2:00 How the IPD Should Be Shaped by the New Product Development Process
2:00-3:00 Key Elements of a High Value New Product Development Business Case – Part 1
3:00-3:15 Networking Break
3:15-4:15 Key Elements of a High Value New Product Development Business Case – Part 2
4:15-4:45 Updating the Business Case throughout the Development Process
4:45-5:00 Concluding Statements
5:00 End of Day 1

“The workshop was an impactful, practical and engaging experience. Upon return to work, I immediately started to use the new tools and techniques learnt during the session. I fully expect to see an impact with more robust business cases that are continually evolved and validated throughout the product development”

Andy Anderson, Head of Business Project Management,
Victrex plc, United Kingdom

Victrex plc, United Kingdom

Benefits of Team Attendance

If you can bring colleagues to the event, so much the better… this initiative requires a team effort and it’s always good to have a small team, rather than just one person, to implement what’s been learned. By attending as a team your organization will:

  • Enhance cross-functional team effectiveness
  • Acquire new skills together to improve new product development success
  • Save time and money by attending as a group

Contact Sue Phillips at +1-905-637-8797 ext. 231 or by email for more seminar information and group discounts.

Cancellation Policy: Should you be unable to attend for any reason, please inform us in writing no later than thirty business days prior to the event start date for a credit voucher for the full amount. If you prefer, a refund less a $200 US non-refundable deposit will be issued. No refunds will be given for cancellations received within thirty business days of the event.

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