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Pursing Successful New Product Development Project Execution with Confidence

Ken Huskins

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Increasingly, organizations are committing to innovation as the principle driver of profitable revenue growth. This mandate is prominent in their annual reports and news releases. It is easy to talk about new product development; successfully executing it is not! In this article, Dr. Ken Huskins shares five tips to implement a new or redesigned Idea-to-Launch process with staying power.