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Idea-to-Launch (Stage-Gate ®) Model: An Overview

Scott J. Edgett


Just having an Idea-to-Launch process in place does not guarantee success. In this article Scott Edgett outlines the innovation capabilities that, when embraced by organizations, creates a culture of product innovation excellence. Discover how the Stage-Gate Model can break down the often complex and chaotic process of taking an idea from inception to launch into a complete, robust business process.