Robert G. Cooper, Scott J. Edgett
and Elko J. Kleinschmidt
Now that most businesses have implemented a systematic new product process, what are the leading firms doing to make the process even more effective? Part one of this two-part series focused on adding a new stage, namely Discovery, to enhance the flow of solid new product ideas and opportunities into the process. Harnessing fundamental research by applying a unique form of Stage-Gate method to these projects was also outlined. Now Part Two moves to a critical and difficult topic, namely better project selection and becoming much more discriminating in terms of the projects one undertakes. This translates into building in more effective Go/Kill decision points - tough gates - and moving towards portfolio management.
For Part One of the series, click here