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What Leading Companies are Doing to Re-invent their NPD Processes

Robert G. Cooper


Today, many companies are redesigning their idea-to-launch process to be leaner and more agile and at the same time incorporate better governance and portfolio management practices. Some firms have even developed open innovation versions of their phase processes or have moved to fully automated new product development (NPD) systems. In this article, NPD guru Robert Cooper, an originator of Stage-Gate®, explains what many of these firms are doing and makes recommendations on how to upgrade or tailor your idea-to-launch process.