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Effective Gating: Make Product Innovation More Productive by Using Gates with Teeth

Robert G. Cooper


Most firms suffer from having far too many projects in their product development pipelines, for the limited resources available. Even worse, the great majority of initiatives are low value projects to the corporation; there’s a real shortage of blockbuster development projects. The problem – too many projects, with too few high-value ones – stems from a fundamental deficiency that plagues many companies’ idea-to-launch processes: Your gates and portfolio management systems are broken! If your business is typical, you’re saying yes to too many initiatives and overloading your development pipeline – while at the same time, picking a lot of low-hanging fruit or low-value projects.