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Bold Innovation: From Breakthrough Ideas to Game-Changing New Products

Featuring Robert G. Cooper


Many companies, with a few industries excepted, have shifted their innovation efforts from true innovations and major projects to much smaller and less ambitions attempts. In this interview, innovation management expert Dr. Robert Cooper reveals some of his latest research findings on innovation, and offers advice for executives looking to capitalize on big ideas and develop breakthrough new products. Dr. Cooper reveals the most effective techniques for uncovering and identifying breakthrough ideas, offers a unique approach to idea-to-launch process the to commercialize these unique products, and emphasizes the importance of having the right culture and leadership within the company to successfully produce these bigger and bolder innovations.