Stage-Gate® is a registered trademark of Stage-Gate Inc.  The Stage-Gate brand is one of the most recognized and trusted brands in the world. The registered trademark Stage-Gate is well-known for its long use in association with a best practice, high-quality new product development process.

All of the trademarks and protected artwork of Stage-Gate Inc. are listed below share its reputation for standards of excellence, world-class performance, and successful product innovation. Our trademarks help consumers identify authentic products and services of Stage-Gate Inc., and thereby serve to distinguish us from our competitors.

It is illegal to inappropriately use, identify, and/or reference trademarks, including the well-known Stage-Gate registered trademark, to promote competitive products or services. Words and/or images that are confusingly similar to our trademarks may also be illegal in such circumstances. The unauthorized use of any of our trademarks, or a mark that is confusingly similar to any of our trademarks, may lead consumers to believe that your product or service is managed, sponsored, or endorsed by Stage-Gate Inc.

Fair Use Guidelines

Stage-Gate Inc. takes great care in the development and protection of its trademarks and reserves all rights of ownership of its trademarks. You may reproduce, identify and reference our trademarks, tag lines and artwork when used in an academic environment or for the purposes of user testimonials and case studies provided you comply with the General Usage guidelines. This permission is an expression of our trust. In such references, you must be truthful, must not disparage Stage-Gate, and must not mislead the public as to any to any Stage-Gate Inc. sponsorship, affiliation, or endorsement of your company, or your products or services.

All references must bear the registered mark and include the attribution statement “Stage-Gate® is a registered trademark of Stage-Gate Inc.” with a hyperlink to www.stage-gate.com.

General Usage

You may use, identify and reference our trademarks, logos, tag lines, artwork, packaging or the content of this website for the purposes of academic research, articles, user testimonials, and use case studies provided you comply with the guidelines for General Usage and properly identify the Stage-Gate Inc. trademarks.

Proper use of Stage-Gate Inc. trademarks reinforces the role of our brand for our products and services and helps prevent it from becoming a generic name that can be used by anyone (such as “kleenex” and “aspirin”). By adhering to the following rules, you help protect Stage-Gate Inc.’s investment in its trademarks:

  • When Stage-Gate® or a Stage-Gate product is mentioned in communications, ownership by Stage-Gate Inc. is used, or in the legal section of the communication or site in which it is referenced.For example, “NavigtorTM is a trademark of Stage-Gate Inc” including the hyperlink to www.stage-gate.com.
  • The first reference in the text to Stage-Gate® should be followed by the registered trademark.  The first reference to a Stage-Gate product (e.g. NavigtorTM ) should be preceded by Stage-Gate and followed by the proper trademark symbol (e.g. Stage-Gate NavigtorTM)
  • The proper symbol for a registered trademark is ®.  Don’t use the registration symbol ) in connection with marks in countries where our marks have not been registered. Trademark rights vary from country to country.
  • The proper symbol for product names that are the subject of pending applications or are used in accordance with common law trademark principles is ™. (See the list below).
  • Do not create any new logo for Stage-Gate Inc., Stage-Gate International, or Stage-Gate product names.
  • Do not incorporate any Stage-Gate Inc. product names into your company’s product names.
  • Do not incorporate Stage-Gate or any Stage-Gate product names into any internet root domains or subdomains owned by your company.
  • Do not use Stage-Gate in taglines.
  • Do not connect your company name with Stage-Gate Inc. product names.
  • Alterations of the approved Stage-Gate trademark or Stage-Gate product names are not allowed, for example:
    • Do not change the form or representation of the product name, including misspelling, capitalization, or punctuation.
    • Do not abbreviate or incorrectly capitalize Stage-Gate trademarks. (e.g.  “Stage-Gate Inc., not “SGI”).
    • Do not use the Stage-Gate trademark name for a product or service as a noun or verb, in the possessive form (for example, Stage-Gate’s or Stage-Gate Inc.’s) or in the plural form unless the trademark itself appears in that form.

Domain Names

Do not use Stage-Gate trademarks or potentially confusing variations in your internet domain name. This helps prevent Internet users from being confused as to whether you or Stage-Gate Inc. is the source of the website.

Logos

For more information regarding the use of Stage-Gate International logos, please contact us.

List of Trademarks

Below is a current listing of trademarks owned by Stage-Gate Inc. in the US and other countries. Please note that laws concerning use and marking of trademarks or product names vary by country. Always consult a local attorney for additional guidance.

To the extent a name or logo does not appear on the list does not constitute a waiver of any and all intellectual property rights that Stage-Gate Inc. or its affiliates has established in any of its trademarks and logos.

As a result of our investment in research and innovation, we have created a portfolio of many valuable brands including Stage-Gate®, Product Development Institute®, SG Navigator, Benchmarker, Innovation Performance Framework®, Basic 8 Framework and many more. Below is a list of our trademarks, logos and artwork. The omission of a word, logo, tag line or artwork from this list does not constitute a waiver of any and all intellectual property rights that Stage-Gate Inc. may have in them.

 

Trademark Status Descriptor
Stage-Gate ® Business Model or System: A Model or System for Innovation or New Product Development
SG Navigator Product: The Complete set of intellectual property associated with the Stage-Gate Model or System, in a website format
SG Navigator TD Product: The complete set of intellectual Property Associated with the Stage-Gate Model or System customized for Technology Development, in a website format
Benchmarker Product: Product Innovation Performance Benchmarking Analysis and Report
NexGen Business System: Next Generation Stage-Gate Product Innovation Model or System
NewProd Research: Product Innovation Research Series
Xpress Product: The complete set of intellectual property associated with the Stage-Gate ® System customized for 3-Stage Projects, in a website format
Innovation Diamond Framework: World Class Product Innovation Program illustrating the four, integrated points of product innovation performance: Product Innovation Strategy, New Product Portfolio Management, Stage-Gate® System and Climate
Basic 8 Framework Framework: An approach which simplifies the creation of a sharp, early product definition
SG Implementation Framework Framework: An approach which organizes the critical factors for a successful Stage-Gate® Model or System implementation into a practical illustration
SG Innovation Program Program Framework: A framework which simplifies the high level flow of information among the critical components of a world class product innovation program modeled on the Innovation Performance Framework
The official site of Stage-Gate ® Innovation Consultants Tagline: Corporate Tagline
Enabling Companies to Succeed at Product Innovation Tagline: Corporate Tagline
Product Development Institute Institute: Product Innovation Research and Knowledge Development Institute

Listing of Trademarks with Logos


Below is a current listing of the logos and taglines associated with our products and services.

Trademark Status Descriptor
Stage-Gate Logo ® Logo for Stage-Gate International
Stage-Gate is a registered trademark of Stage-Gate Inc.
TM Logo and tagline for SG Navigator™ product
TM Logo and tagline for Benchmarker™ product
TM Logo for Stage-Gate® Ready Certification Status
TM Logo for Product Development Institute Inc.
*Logo for Product Development Institute Inc. used under license by Stage-Gate International

Listing of Artwork

Below is a current listing of the artwork associated with our products and services.

Title Artwork
Stage-Gate Product Innovation Model or System Stage-Gate Product Innovation Model
Stage-Gate Product Innovation Model or System for Three Stage Projects Stage-Gate Product Innovation Model 3 Phase
Stage-Gate Product Innovation Model or System for Technology Development Projects Stage-Gate Product Innovation Model
Stage Stage
Gate
Stage-Gate Stage-GateStage-Gate
Stage-Gate® Innovation Performance Framework Stage Gate Innovation Performance Framework
Innovation Diamond Innovation Diamond

Copyright

  • All content displayed on www.stage-gate.com in association with any of our products and services is subject to copyright protection, including trademarks with logos, artwork, the contents of our web sites and product packaging. It is illegal to copy or modify, distribute, display, license, or sell any of the content contained in them without the expressed written permission of Stage-Gate Inc..
  • You may request permission by sending an email to i[email protected]  the following information contained within the body of your message:
    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines

Frequently Asked Questions

  1. Can I use one of your trademarks, such as Stage-Gate, to indicate that my product, software or service is similar to or can be used for the product innovation process? No. Such use could lead customers to believe that your product or service is managed, sponsored, or endorsed by Stage-Gate Inc. Your product or service will be required to demonstrate defined performance standards before it is eligible to display one of our trademarks or logos. If you do not have a signed agreement specifically for the use of our trademarks or logos, you may not use any of our trademarks or logos.
  1. Can I use one of your trademarks to inform our stakeholders that we have officially acquired and implemented one of your products/services (example: Stage-Gate®, Navigator™)? Yes. You may reference Stage-Gate Inc. trademarks and logos provided the reference complies with the above guidelines.
  1. Can I use one of your trademarks in my academic research, report, seminar presentation and/or article project? Yes. You may reference one of our trademarks provided the reference complies with the above guidelines and the project is displayed, used in, or directed to a non-commercial (i.e. academic) environment.
  1. Can I use the text and/or images found on the official website of the Stage-Gate® Model                (www.stage-gate.com,) in a report that I am preparing and delivering to people within my company? No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing. You may request permission by sending an email to [email protected] the following information contained within the body of your message:
    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines
  1. Can I use your trademarks, logos, tag lines or artwork on merchandise such as clothing and coffee mugs that I am preparing and delivering to people within my company to internally promote our company’s adoption of your products or services? No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing. You may request permission by sending an email to [email protected] the following information contained within the body of your message:
    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines

Last updated: May 31, 2021.