This page contains information on the trademarks and copyright protected artwork of Stage-Gate Inc, including logos, tag lines, product packaging and the content of this website.

The Stage-Gate® brand, in particular, is one of the most recognized and trusted brands in the world. The trademark Stage-Gate is well-known for its long use in association with a best practice, high quality new product development process. All of the trademarks of Stage-Gate Inc. share its reputation for standards of excellence, world-class performance and successful product innovation. Our trademarks help consumers identify the authentic products and services of Stage-Gate Inc., and thereby serve to distinguish us from our competitors.

It is illegal to inappropriately use, identify, and/or reference trademarks, including the well-known Stage-Gate trademark, to promote competitive products or services. Words and/or images that are confusingly similar to our trademarks may also be illegal in such circumstances. The unauthorized use of any of our trademarks, or a mark that is confusingly similar to any of our trademarks, may lead consumers to believe that your product or service is managed, sponsored, or endorsed by Stage-Gate Inc.

Proper Use, Identification, and Reference of Our Intellectual Property

You may use, identify and reference our trademarks, logos, tag lines, artwork, packaging or the content of this web site for the purposes of academic research, articles, user testimonials and case studies provided you comply with the General Guidelines for the Proper Use, Identification and Reference of Intellectual Property. Your use must not mislead consumers as to any relationship with Stage-Gate Inc., including sponsorship, affiliation, or endorsement of your company, or your products or services.

Listing of Trademarks

As a result of our investment in research and innovation, we have created a portfolio of many valuable brands including Stage-Gate®, Product Development Institute®, SG Navigator, Benchmarker, Innovation Performance Framework®, Basic 8 Framework and many more. Below is a list of our trademarks, logos and artwork. The omission of a word, logo, tag line or art work from this list does not constitute a waiver of any and all intellectual property rights that Stage-Gate Inc. may have in them.

Trademark Status Descriptor
Stage-Gate ® Business Model or System: A Model or System for Innovation or New Product Development
SG Navigator Product: The Complete set of intellectual property associated with the Stage-Gate Model or System, in a website format
SG Navigator TD Product: The complete set of intellectual Property Associated with the Stage-Gate Model or System customized for Technology Development, in a website format
Benchmarker Product: Product Innovation Performance Benchmarking Analysis and Report
NexGen Business System: Next Generation Stage-Gate Product Innovation Model or System
NewProd Research: Product Innovation Research Series
Xpress Product: The complete set of intellectual property associated with the Stage-Gate ® System customized for 3-Stage Projects, in a website format
Innovation Performance Framework ® Framework: World Class Product Innovation Program illustrating the four, integrated points of product innovation performance: Innovation Strategy, Portfolio Management, Culture Leadership and Stage-Gate.
Innovation Diamond Framework: World Class Product Innovation Program illustrating the four, integrated points of product innovation performance: Product Innovation Strategy, New Product Portfolio Management, Stage-Gate ® System and Climate
Basic 8 Framework Framework: An approach which simplifies the creation of a sharp, early product definition
SG Implementation Framework Framework: An approach which organizes the critical factors for a successful Stage-Gate ® Model or System implementation into a practical illustration
SG Innovation Program Program Framework: A framework which simplifies the high level flow of information among the critical components of a world class product innovation program modeled on the Innovation Performance Framework
The official site of Stage-Gate ® Innovation Consultants TM Tagline: Corporate Tagline
Enabling Companies to Succeed at Product Innovation Tagline: Corporate Tagline
Product Development Institute ® Institute: Product Innovation Research and Knowledge Development Institute

Listing of Trademarks with Logos

Below is a current listing of the logos and taglines associated with our products and services.

Trademark Status Descriptor
Stage-Gate Logo ® Logo for Stage-Gate International
Stage-Gate is a registered trademark
Stage-Gate Logo ® Logo for Stage-Gate International
*Logo for Stage-Gate used under license where appropriate
Stage-Gate is a registered trademark*Logo for Stage-Gate used under license where appropriate
SG Navigator TM Logo and tagline for SG Navigator™ product
TM Logo and tagline for Benchmarker™ product
TM Logo for Stage-Gate® Ready Certification Status
® Logo for Product Development Institute Inc.
*Logo for Product Development Institute Inc. used under license by Stage-Gate International

Listing of Artwork

Below is a current listing of the artwork associated with our products and services.

Title Artwork
Stage-Gate Product Innovation Model or System Stage-Gate Product Innovation ModelStage-Gate Product Innovation SystemStage-Gate Product Innovation System
Stage-Gate Product Innovation Model or System for Three Stage Projects Stage-Gate Product Innovation Model 3 PhaseStage-Gate Product Innovation Model 3 Phase
Stage-Gate Product Innovation Model or System for Technology Development Projects Stage-Gate Product Innovation ModelStage-Gate Product Innovation Model
Stage StageStage
Gate Gates
Stage-Gate Stage-GateStage-GateStage-Gate
Innovation Performance Framework® Innovation Performance FrameworkInnovation Performance Framework
Innovation Diamond Innovation Diamond

General Guidelines for the Proper Use, Identification and Reference of Stage-Gate Inc. Intellectual Property

You may reproduce, identify and reference our trademarks, tag lines and artwork when used in an academic environment or for the purposes of user testimonials and case studies provided you comply with these guidelines. This permission is an expression of our trust. Your use must not mislead consumers as to any Stage-Gate Inc. sponsorship, affiliation, or endorsement of your company, or your products or services.

Trademarks

  • Set the trademarks apart from other words or nouns they modify. The common way to do this is to capitalize the trademark, correctly spell the trademark, use the appropriate trademark symbol and appropriate descriptor. You may also underline, italicize, or bold the name. For example, the following are inappropriate ways to reference the trademark Stage-Gate: stage-gate, Stage/Gate, STAGE GATE. Instead, the appropriate ways to reference the trademark Stage-Gate are as follows: Stage-Gate® in the first instance and Stage-Gate or STAGE-GATE in all subsequent instances.
  • Use Trademark Notices. Include attribution of ownership of the trademark(s) within the credit notice section of your documentation or advertisement. The recommended format to follow is: “Stage-Gate® is a registered trademark of Stage-Gate Inc.”
  • Use the Authorized Link Logo or Text Link for Web Pages/HTML Documents. When referencing and/or identifying our trademarks on web pages or in HTML documents, we request that you include the authorized link logo or create a text link to the appropriate web site.
    • Official website of Stage-Gate®Link Logo – Download the authorized link logo (right click the graphic shown to the right of this text, copy and paste). The link logo is linked to the official website of Stage-Gate® at www.stage-gate.com. Place the link logo within close proximity to the trademark(s). For example, immediately to the right or left of the trademark when a trademark is referenced only once, in the footnotes or endnotes when a trademark is referenced several times on one web page, or in a visible location on each web page when the trademark is referenced on several different web pages.
    • Text Link –Hyperlink the trademarked name to www.stage-gate.com. For example, highlight the trademark name, right click and select hyperlink. Type in www.stage-gate.com.

Copyright

  • All content displayed on www.stage-gate.com in association with any of our products and services is subject to copyright protection, including trademarks with logos, artwork, the contents of our web sites and product packaging. It is illegal to copy or modify, distribute, display, license, or sell any of the content contained in them without the expressed written permission of Stage-Gate Inc..
  • You may request permission by sending an email to intellectualproperty@stage-gate.com the following information contained within the body of your message:
    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines

Frequently Asked Questions

  1. Can I use one of your trademarks, such as Stage-Gate, to indicate that my product or service is similar to or can be used in the product innovation process?

    No. Such use could lead customers to believe that your product or service is managed, sponsored, or endorsed by Stage-Gate Inc. Your product or service will be required to demonstrate defined performance standards before it is eligible to display one of our trademarks or logos. If you do not have a signed agreement specifically for the use of our trademarks or logos, you may not use any of our trademarks or logos.

  1. Can I use one of your trademarks to inform our stakeholders that we have officially acquired and implemented one of your products/services (example: Stage-Gate®, SG Navigator™)?

    Yes. You may reference Stage-Gate Inc. trademarks and logos provided the reference complies with the above guidelines.

  1. Can I use one of your trademarks in my academic research, report, seminar presentation and/or article project?

    Yes. You may reference one of our trademarks provided the reference complies with the above guidelines and the project is displayed, used in, or directed to a non commercial (i.e. academic) environment.

  1. Can I use the text and/or images found on the official website of the Stage-Gate® Model ( www.stage-gate.com,) in a report that I am preparing and delivering to people within my company?

    No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing.

    You may request permission by sending an email to intellectualproperty@stage-gate.com the following information contained within the body of your message:

    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines
  1. Can I use your trademarks, logos, tag lines or artwork on merchandise such as clothing and coffee mugs that I am preparing and delivering to people within my company to internally promote our company’s adoption of your products or services?

    No. These materials are protected by copyright and cannot be copied, modified, distributed, displayed, licensed or sold unless we explicitly give you permission in writing.

    You may request permission by sending an email to intellectualproperty@stage-gate.com the following information contained within the body of your message:

    • Your name
    • Your Company/Organization name
    • Purpose
    • Audience
    • Date(s)
    • Specifics of the text and artwork that you wish to reference and/or reproduce
    • Confirmation that such use will not violate these guidelines