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Innovation Consultants
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Progressively Evaluate, Validate, and
Commercialize New Product Ideas

Date: TBD
City: TBD

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Develop and Launch Products the Market Needs and Wants

Attend this one-day workshop to learn how to dramatically improve NPD success from an idea’s inception to its potential launch.

Spend the morning focusing on The Basic 8 Framework to experience by application how this powerful tool and technique is used to progressively evaluate, validate and shape a new product idea. See firsthand how it can combat scope creep by preventing uncontrolled changes to the product / service idea. Learn why developing an “Integrated Product Definition” is a research proven high performance differentiator and highly recommended product development team activity. Whether you have a Stage-Gate® process or not, mastering the 8 critical steps and activities involved will have an immense impact on the clarity, quality and rigor of your individual and team product development efforts.

Given 44% of new product development projects fail to meet their profit objectives, and only one in seven product concepts is a winner, are project leaders and teams focused on what matters most? Spend the afternoon analyzing how the 6 Element Stage-Gate NPD Business Case is a best practice based approach for creating the key decision document - NPD Business Case - that opens the door for resource approvals and go/kill decisions. Learn how to focus your product development teams on research proven criteria unique to product development and start doing what great performers have been doing for years.

Attend this workshop to:

  • Learn the Basic 8 Framework; a proven idea evaluation, validation and shaping tool used by product developers and teams all around the globe
  • Learn the 6 Element  approach for developing comprehensive new product business cases
  • Leverage proven techniques for creating and communicating a clear product definition, specification, new product vision and supporting business case analysis
  • Stimulate team members by providing a proven mechanism for addressing team member product definition and vision conflicts and misalignments
  • Receive tools from the world’s most popular idea-to-launch solution SG Navigator™ that will assist in synthesizing, analyzing and communicating the right information to product developers and decision-makers
  • Make better NPD project go/kill/hold recommendations and launch winning new products

“The seminar was very insightful. The exercises engaged you to apply principals learned to your specific business situation.”

Laura Rings, Project Engineer,
Worthington Cylinders

Progressively Evaluate, Validate, and
Commercialize New Product Ideas

Date: TBD
City: TBD

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Day One Agenda

8:30 - 9:00 am Welcome & Introductions
9:00 - 10:00 Understanding the Challenge
  • Problems faced when developing a product definition & business case for new products or services
  • Why both are critical value-added activities
  • How innovation project type Influences the information required
10:00 - 10:30 The Basic 8 Framework for Developing a High-impact Integrated Product Definition - Part 1
  • Providing structure to facilitate the development of a vision of what the product will and will not be
  • Cross-functional contribution and coordination
  • Aligning market needs with product design
10:30 - 10:45 Networking Break
10:45 - 12:00 The Basic 8 Framework for Developing a High-impact Integrated Product Definition - Part 2
12:00 - 1:00 Networking Lunch
1:00 - 2:00 How the IPD Should be Shaped by the New Product Development Process
  • Integrated product definition analysis and synthesis
  • Moving toward stable and reliable information for the IPD
  • How do you know when you're done?
2:00 - 3:00 Key Elements of a High Value New Product Development Business Case - Part 1
  • Understanding the Information decision makers need to make new product investments
  • 6 elements every project team needs in their business case
3:00 - 3:15 Networking Break
3:15 - 4:15 Key Elements of a High Value New Product Development Business Case - Part 2
4:15 - 4:45 Updating the Business Case throughout the Development Process
4:45 - 5:00 Concluding Statements

“This seminar was outstanding. Unlike other training where I’ve picked up various metrics or best practices, I have learned an industry agnostic methodology.”

Carl McGowan, Portfolio Manager,
Hewlett-Packard Company

Progressively Evaluate, Validate, and
Commercialize New Product Ideas

Date: TBD
City: TBD

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Enrollment Information

Location:
TBC

Enrollment Fee:
$1095.00 USD/person. Fee includes all workshop materials, luncheon and refreshment breaks.

Save Up to $200:

  • Save $200 - register now to receive the Early Bird Discount (limited-enrollment offer).

 

Benefits of Team Attendance

If you can bring colleagues to the event, so much the better… this initiative requires a team effort and it’s always good to have a small team, rather than just one person, to implement what’s been learned.

Contact Sue Phillips at +1-905-637-8797 or by email for more seminar information and group discounts.

Cancellation Policy

Should you be unable to attend for any reason, please inform us in writing no later than thirty business days prior to the event start date for a credit voucher for the full amount. If you prefer, a refund less a $200 US non-refundable deposit will be issued. No refunds will be given for cancellations received within thirty business days of the event.

“Lots of valuable information with very effective sharing of real life experiences to support points. The use of these actual experiences to respond to questions was very enlightening.”

Angeline Gillings, Business Development Manager,
GraceKennedy Ltd.

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