Innovation Insights: June 2023 Newsletter

Can Innovation Be Accelerated?

Lessons from the Pandemic by Dr. R.G. Cooper

Yes, product innovators can do better!

Upon closer examination of numerous new products developed and launched in record time during the Covid-19 Pandemic between 2020-2022, we uncovered five ways leading corporate innovators pushed the boundaries of performance, specifically as it relates to speed.

When needed, firms can respond quickly to new opportunities. They can also make smart pivots when evaluating opportunities at decision gates and portfolio reviews. But this performance doesn’t happen by accident and many simply get it wrong. Doing what you have been doing, faster, doesn’t work. The NPD process must be purpose-built for speed.

Learn how companies like BioNTech, Corning, Heron Gruppe, SnapCab, Morelli, (and more) launched successful new products in record time during the pandemic. Learn how corporate innovators pushed their new product process to deliver more value exactly when they needed it most.

Read our two minute summary       Read Dr. Cooper’s full article