Software & Digital Products

Business application software, consumer software, mobile apps, data services, digital media, internet, networking & telecommunications, embedded software components, software as a service etc.)

The $500 billion Software industry has always invested heavily in innovation, with leading companies committing over 25% of sales to R&D each year.  This rate of investment is growing, driven by disruptive forces including new technologies (e.g., AI, cloud-native apps and infrastructure, blockchain, security, open source and software-as-a-service) and increasing competition (e.g., even more well-funded start-ups and nimble small companies, rapid application development platforms and low-cost outsourced global development)

To make matters harder for innovation strategy and investment, the adoption of DevSecOps and Agile continuous development has blurred the distinction between new product development, software development, support and operations.

With so much investment, opportunity and disruption, executives will need proven best-practices to achieve winning results from a successful innovation program.

How we help

We work with Software & Digital Products clients to equip them with the processes, skills and tools  proven to deliver successful innovation results:

Innovation Performance Assessment.

Many clients start with our Performance Gap Assessment service to identify their highest impact opportunities and improve innovation results. This service uses our proprietary quantitative scorecard, distilled from 30+ years of world-recognized academic research, to provide you with a credible, evidence-based improvement roadmap

R&D Portfolio Governance.

Winning at innovation starts with making the right bets across strategic portfolios and projects to execute your product innovation & technology strategy.  Implement our Portfolio governance program to optimize your innovation risk and return, prioritize your projects and integrate with your project Gate funding decisions.

New product & service development process.

Implement our Stage-Gate NPD program to improve your new product and service success rates and integrate with your R&D portfolio governance process.  Combine Stage-Gate decision point with agile software development to help cross-functional teams define, build and launch winning digital solutions for your target markets.

Digital transformation.

Organizations managing R&D with a plethora of spreadsheets, documents and disparate software tools can gain significant cost and time savings with a next-generation innovation management system.  Our Digital transformation program will streamline your R&D portfolio and product development processes, eliminate spreadsheets and implement our certified software to automate the whole process, integrating with (or replacing) your existing, disconnected software tools and data.

Client Examples

A few of the Software & Digital Products companies we have worked with: