New Product Strategy

Do you have a new product and technology strategy?

Your organization has decided to focus on R&D to generate growth, satisfy your customers and advance the business strategy. Many organizations build solid business strategies but fall short in describing how a portfolio of projects will transform itself into the desired state of projects that will enable the business to reach its strategic goals. 

Our New Product Strategy service is the effective and efficient solution. The service is expertly designed from our practical experiences helping hundreds of organizations develop or simply clarify their portfolio strategy. We tailor the service to suit your desired outcomes, timeline, budget and the degree of strategy that has already been established. 

Who is this service for?

• Small Firms pursuing their first new product innovation program, and which are looking for a practical approach to clarifying and communicating their intentions to investors, partners and key customers. 
• Business Units pursuing a new innovation program or transforming an existing portfolio of projects to support a new strategy, 
• Large firms overseeing a diverse range of portfolios looking for one common framework to consistently apply to multiple businesses

5 Immediate Benefits

1. 1. Clarity: Communication of intentions, goals, scope, pace and focus of innovation efforts.
   2. Alignment: Empowers and engages all necessary stakeholders to make high quality contributions. 
   3. Strategy Execution: Portfolios are more easily monitored against expectations.
   4. Investment: Allocate resources to projects that will specifically advance the portfolio’s strategic intent. 
   5. Risk Management: Transparency to the portfolio strategy and project decision process reduces risk.

Why our service?

Our service is based on our best-selling book, Product Innovation and Technology Strategy, the first and only structured framework for this purpose.