ISBM presentation: Pulling It Together, Integrating B2B Marketing Into your Stage-Gate Framework
Colin Palombo, Managing Partner of Stage-Gate® International, and Dan Adams, founder of The AIM Institute present how to integrate B2B Voice of Customer into your Stage-Gate innovation process at the Institute for the Study of Business Markets (ISBM)’s October 2022 meeting in Chicago.
Members will learn how to drive out commercial risk in the front-end of NPD… so your development can focus on technical risk. Participants will receive a free copy of their e-book, 9 Actions to Supercharge your Stage-Gate Growth Machine.
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- Key takeaways:
- Learn how to separate your teams’ Opportunity Quality from Execution Quality… and why.
- Understand the role of Agile, and practical ways to accelerate your product development.
- Supplement your Vitality index with new metrics to boost your innovation success.
- Learn which new skills your people must learn to drive more new product success.
- Key takeaways:
