Evolving the Way You Innovate

Scott J. Edgett and Michelle Jones

Agility, front-end vitality, customer centricity, collaboration and gate governance are five high-impact approaches that top performing companies are using to evolve their idea-to-launch innovation processes in order to strengthen their innovation capability. This first article in a series shows how, by innovating the way that they innovate, companies can enable themselves to continue increasing revenue, profitability, productivity and speed-to-market.

Examples from these leading companies are profiled in this article: 3M, Corning Inc., Hallmark Cards Inc., Kimberly-Clark Inc., and National Oilwell Varco (NOV).