Pioneers in New Product Development

There is but one growth strategy for the modern business that is truly sustainable – growth through new products. The rewards are enviable when done right – higher success rates across the board:

  • Profits
  • Return on Investment (ROI)
  • Market share
  • Brand recognition
  • Customer satisfaction
  • Difficult-to-copy competitive advantage

Everyone admires the successful innovative company –shareholders, customers, trade partners and employees. Many business leaders see great value in pursuing such a strategy. However, successful product and technology development is one of the most difficult endeavors any organization can undertake. The odds seem to be stacked against you when you discover new product failure rates across industries hover at the 75% mark.

Who then, is winning at new products and how are they doing it? This simple question has fueled our passion, interest, and our work for 30+ years. Our curiosity has led us to produce more peer-reviewed benchmarking research, literature search, ground-breaking solutions, and experimentations in the field of product innovation, than any other company and we are keen to share it with you.

You want reliable, evidence-based, and practical information to guide your decision to grow profitably through new products and technologies. Your success depends on it. Our series of best-selling business books chronicles our 30+ year journey to uncover the keys to new product success.

Each book covers:

  • A super factor business practice that is correlated to performance
  • Lessons learned from some of the world’s best innovators
  • Valuable cross-industry performance and practice benchmarks
  • Proven frameworks and practices backed by evidence
  • Practical implementation stories of real companies.

Our books are used to provide the foundation and the building blocks for the study of new product and technology development in corporate libraries, MBA and post-graduate Innovation.

Product Innovation and Technology Strategy
By Robert G. Cooper and Scott J. Edgett

  • Uncover the essential elements of a product innovation strategy
  • Discover the critical link between your product innovation strategy and portfolio management
Portfolio Management for New Products, 2nd Edition
By Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt

  • Discover techniques to measure and optimize your portfolio investment
  • Design a world-class new product portfolio management process
Winning at New Products: Creating Value Through Innovation, 5th Edition
By Robert G. Cooper

  • Discover the essential resource for new product developers around the world
  • Learn how to launch commercially successful products using Stage-Gate® the most widely used new product development process
Lean, Rapid, and Profitable New Product Development
By Robert G. Cooper and Scott J. Edgett

  • Increase product innovation productivity using NexGen™ Stage-Gate®
  • Implement the 7 principles of lean new product development
Product Development for the Service Sector
By Robert G. Cooper and Scott J. Edgett

  • Tailor the Stage-Gate Process for new service development
  • Apply discipline to new service launches and accelerate time to market
Generating Breakthrough New Product Ideas
Robert G. Cooper and Scott J. Edgett

  • Create a steady stream of breakthrough new product ideas
  • Transform your organization into an innovation machine
Product Leadership: Pathways to Profitable Innovation, 2nd Edition
By Robert G. Cooper

  • Aimed at senior managers and executives to help them lead their businesses to profitable product innovation
  • Set strategic direction, commit resources to strategic arenas, fund the right projects and build a winning innovation culture
Successful Product Innovation: A Collection of Our Best
By Robert G. Cooper and Scott J. Edgett

  • Manage the 4 drivers of successful product innovation
  • Learn the processes and methods that enable improved performance

Featured Book

Product Innovation and Technology Strategy
Read Chapter 1

ARTICLE

Stage-Gate®: The Quintessential Decision Factory
Download Now