Portfolio Management for New Products, 2nd Edition

By Robert G. Cooper, Scott J. Edgett, and Elko J. Kleinschmidt

Hard Cover | 345 pages
Published by Perseus Publishing, 2001
Table of Contents

$44.00 US

How does your company invest its new product development resources? This book empowers you to look at the big picture and question whether you are achieving your new product and business goals. It is an essential resource for any company whose profitability relies on the products it develops and the speed with which it brings them to market. Learn how to steer your company’s R&D investment to maximize value, achieve balance and realize your overall business strategy.

Portfolio Management for New Products presents a rigorous and practical approach to managing a company’s new product development portfolio. This book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical, real company, examples combined with the authors’ analysis of the various approaches. It illustrates the subtle, but important, differences between traditional methods of portfolio management investment versus new approaches for the complex world of new product development.

  • Learn how to maximize the value of your portfolio of new products
  • Discover the impact effective portfolio management has on new product performance
  • Learn how to balance a portfolio and align it with your innovation strategy
  • Discover how to implement a world-class portfolio management process
  • Benefit from the numerous examples and samples of real company valuation models, charts and metrics.

Companies Referenced:

Allied Signal-Honeywell
AT&T
Caterpillar
DuPont
Chempro

English China Clay
ExxonMobil Chemical
Guinness
Hallmark
Heinz

Hewlett-Packard
Kodak
Motorola
NCR

Pfizer
Telenor
Thompson Corporation
Unilever