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9 Actions to supercharge your Stage-Gate growth machine

Colin Palombo

An  e-book from Stage-Gate® International and AIM Institute, by Colin Palombo, Dan Adams and Scott Burleson.

 

Looking for a stream of market-shaking new products to drive your B2B organic growth? That’s what these 9 actions deliver.

Stage-Gate provides the overarching framework that helps organizations integrate all the key cross-functional best-practices for new product development, including a notoriously weak area for most companies, the front end and Voice of Customer (VoC).

AIM specializes in this area, providing the best-practice methods and tools to plug-in to your Stage-Gate framework. Together, we have combined decades of experience and research to lay out a roadmap for improving your innovation capabilities.

These nine actions will help you supercharge your innovation growth machine:
  1. “Bucket” your R&D work: To avoid serious missteps, you must clearly separate your technology development work from your product development.
  2. Fixate your early Stages on market needs: Focus first on your target market segment, customer job-to-be-done, customer outcomes, and value proposition.
  3. Drive out commercial risk in Stages 1 & 2: These B2B customer interviews let you drive out nearly all commercial risk… the leading cause of new product failure.
  4. Set up your teams to succeed: Great ideas matter much less than great teams. These three factors will drive your teams’ performance.
  5. Separate Opportunity Quality and Execution Quality: There are two very different reasons for a no-go decision… and you’re probably not recognizing them.
  6. Push the accelerator pedal: Want to driver faster innovation? Each of these three practices will help. Together, they’ll drive unprecedented innovation speed.
  7. Stop pushing the brake pedal: Boost your innovation success simply by stopping these all-too-common practices, which we refer to as “innovation friction.”
  8. Pursue bigger, bolder innovation projects: Stuck in incrementalism? This four-step process gives you the confidence to succeed with game-changing innovation.
  9. Steer with the right metrics: Keep your Vitality Index (% of sales from new products), but add this leading innovation metric to your lagging Vitality Index.

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